How do you know whether the goal has been achieved (20% of 1.2 million is 240,000.00).What was the turnover of the past year? (1.2 million in 2017).Therefore, it is advisable to have a benchmark and to determine a baseline measurement of the starting situation to measure progress: A system, method and procedure must be mentioned which determines to what extent the target moment has been achieved (measurable goals). Why is this goal important? (competition is increasing and in order to survive we need to become a key market player)Įach SMART goal has a starting point as well as a finishing point and they are indications of the quality of the effort to be made.What parts of the goal are essential? (advertising should be deployed more actively and the field sales department must respond to enquiries in their field).When is it going to happen? (from 1 January up to and including 31 December 2018).What resources are involved? (by making a € 50,000 budget available for the coming year).Who are involved? (the marketing department, customer support, the office sales and field sales departments).What do we wish to accomplish? (yield 20% more turnover than we did last year).It helps if a quantitative value is linked to a number, amount or percentage.īy answering the so-call Wh- questions in advance, the goal will become more concrete: The specific goal must describe an observable action, behaviour or result. The objectives should therefore be formulated more precisely and specifically so that everyone knows what is expected of them. So it is unclear for all the parties involved what they should do. However, there is not a real plan to realize this goal. You will find an explanation of each of the letters below.Ī vague goal such as ‘our company wants to enhance its turnover ’indicates that the current situation is not satisfactory.Īpparently the turnover must be enhanced. A well-formulated goal is easy to understand for everyone. Setting these objectives and using the smart criteria will give a sense of direction to everyone who wants to achieve the goal and it is highly likely that it can be really completed successfully. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant and Time Bound.Ī SMART goal gives direction to what you want to achieve. A useful time management method to achieve this is the so-called SMART Goals or simply SMART. You will be motivated to achieve your goals. Making a concrete analysis in advance and setting smart goals will help you to get to the finishing line of your key performance and not to fall short. Do you want unlimited and ad-free access? Find out more

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